Authors Posts by Saher Ghattas

Saher Ghattas

Saher Ghattas
CRO, Flawless Inbound
Saher Ghattas is a leading sales and marketing strategist focused on pioneering a new marketing methodology. Saher coined the concept Ascension Marketing™ to describe how MSP and SaaS businesses can utilize cost-effective inbound marketing tactics to achieve dramatic revenue growth. A popular writer and public speaker, Saher provides expert insight on panels and speaking appearances throughout North America. He also hosts a monthly workshop and webinar series, Flawless Inbound, to help business owners learn effective marketing strategies for their businesses.
Content

MSP Marketing Essentials, Part 6: Creating Useful Content

This is part six of a six-part series on marketing essentials for IT Services Providers. Feel free to start with part one. When it comes to...
right system

MSP Marketing Essentials, Part 5: Deciding on the Right System

This is part five of a six-part series on marketing essentials for IT Services Providers. Feel free to start with part one. Once you have a...
leads

MSP Marketing Essentials, Part 4: Taking Action on Leads

This is part four of a six-part series on marketing essentials for IT Services Providers. Feel free to start with part one. Following the correct process...
traditional marketing

MSP Marketing Essentials, Part 3: Is Traditional Marketing Dead?

This is part three of a six-part series on marketing essentials for IT Services Providers. Feel free to start with part one. People have changed the...
marketing essentials strategy

MSP Marketing Essentials, Part 2: Developing a Strategy

This is part three of a six-part series on marketing essentials for IT Services Providers. Feel free to start with part one. When planning the marketing strategy for...
marketing team

MSP Marketing Essentials, Part 1: Assembling the Right Team

This is part three of a six-part series on marketing essentials for IT Services Providers. A marketing strategy must constantly evolve and adapt, according to changing...

Marketing Automation: The New Holy Grail

A decade ago, marketing was viewed primarily as a cost center whose chief function was to support other groups inside the enterprise, particularly the...

Account-Based Marketing for ModernMSPs

Yesterday, I had a discussion with the Chief Revenue Officer of a modern managed service provider. The company is focused on cloud migration and...

The Customer Journey for SaaS-Based Organizations

There is a question we all need to ask our Business Deployment Manager, Chief Marketing Officer, or a Director of Sales for our SaaS...