Authors Posts by Lisa Masiello

Lisa Masiello

Lisa Masiello
President, TECHmarc Labs
Lisa Masiello has held marketing leadership positions at technology start-ups and some of the Fortune 500 for over two decades. She is an award-winning tech industry marketing strategist, IT channel evangelist and president and founder of TECHmarc Labs. The company focuses on building successful channel partnerships that drive sustainable growth for IT vendors, MSPs, CSPs, VARs and IT consultants. Lisa writes on B2B growth, channel management, marketing strategy and customer experience.
H2H Marketing

Time For H2H Marketing 1.0 Baby, Where Only The Fittest Survive!

2017 is the year of marketing. The year when technology, customer experience, personalization and cooperation come of age. For we marketers it’s an exciting...
CX Management

CX Management: Who’s The Best (Plus Metrics For Success!), Part Two

In our first post, I talked about what CX (customer experience) can mean to different people, working on a CX strategy for your business...
Bottom-Line Growth

CX Management: Your Top-Line And Bottom-Line Growth, Part One

What is CXM? If you ask 10 different people "What is CXM?" you will probably get 10 different answers. Some may talk about how easy...

Customer Satisfaction Is Not Customer Loyalty: Why It Matters

If your customers are happy, it doesn’t matter whether you use the term customer satisfaction or customer loyalty to explain how they feel about...
Technology Start-Up

3 Truths Every Technology Start-Up Should Know

As an entrepreneur and former head of marketing at a SaaS startup that sold to one of the country’s leading MSPs, I understand the...
speaking at conferences

How Speaking at Conferences Can Mean Big $$ for Your MSP Business

Increase your qualified leads, new customers, partner relationships, and revenue by speaking at industry trade shows and conferences. Participation doesn't have to be expensive. According...