Latest Stories

Customer Satisfaction Is Not Customer Loyalty: Why It Matters

If your customers are happy, it doesn’t matter whether you use the term customer satisfaction or customer loyalty to explain how they feel about your company, right? Not necessarily. These terms are often used...

The Five Stages Of VAR Grief

It is traumatic to lose what once was, a loved one, a cherished pet or that great pair of blue jeans. It’s an undesired change in our lives. Many VARs, IT Solution Providers (ITSPs)...
SaaS ISV

Why Modern MSPs Must Think and Act Like SaaS ISVs: Three Reasons

Does a modern MSP have to think like a SaaS ISV? Modern MSPs are almost never SaaS ISVs! How does/must a SaaS ISV think? Gotta nail their value proposition, messaging and target personas and quickly!...

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George Mellor
George Mellor
President & CEO, KloudReadiness
Lisa Masiello
Lisa Masiello
President, TECHmarc Labs
Saher Ghattas
Saher Ghattas
CRO, Flawless Inbound
Todd Hussey
Todd Hussey
CEO, CBSExcellence